Class: ARCH 502 – Architectural Design V (taught by Hadrian Predock in The Practice)
For the completion of my undergraduate Degree Project, I investigated the way we consume architecture and our world in the Age of Virality. It provides a perspective on today’s ambivalent practice of architecture and asks the viewer to look closely between the news titles, memes, ads, and Instagram posts to perhaps seek truth and form one’s own opinion.
We were tasked to learn to animate with Adobe After Effects within the semester in order to explore a rising mode of representation (animation/video) within the discipline.
The video acts as an omniscient livefeed of a generic site (a Public Storage) and its hypothetical transformations over time. The imagery is depicted in a somewhat idealized manner, reflecting how much of social media is picture perfect these days.
I advise the viewer to pause and read some of the articles and advertisements or to pay attention to how some of the headlines change over the course of the video.
This is a topic that I am continuing to explore and investigate as it is imperative to make sense of today’s vastness that we call architecture.
Architecture in the Age of Virality
Architecture in the Age of Social Media
Architecture in the Age of #Hashtag
Architecture in the Age of Too Much Information
Architecture in the Age of Google Street View
Architecture in the Age of Memes
Architecture in the Age of Crowdfunding
Architecture in the Age of Podcasts
Architecture in the Age of Yelp
…what else?
This project has been exhibited and published in The Night Gallery (Chicago) and Fresh Meat Journal (UIC).
Programs used: Adobe Illustrator, Photoshop, After Effects, Premiere Pro, Rhinoceros.
maagggiieeee! 
Maggie – this is delightful! Really well done. I like the transformations and representations create an ambivalence not only to the architectural object as it was imagined but to the storylines created by the virality. It was all totally believable. I wonder if you could hit pause at any moment during the story, where would you have done so? Keep it up!
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